If you are selling a product or service online and require the ability to take payments and/or have customers sign up for accounts or memberships then this is known as e-commerce.
There are many platforms for you to look at when first taking the plunge into online sales and most of them are very good for new businesses to get their products listed online and hopefully make a sale.
Where these platforms do not perform as well as a standalone website is that they are one-size fits all solution and cannot be customised to suit your individual needs.
Another of the biggest draw backs is the lack of SEO capability, you could build the best looking shop front and list the best products available to human-kind but if they cannot find you while searching on Google or Bing then a huge portion of the market is bypassing you.
Creating your own e-commerce website enables you to market your products or services in which ever way you like. You are not just reliant on visitors to Etsy, you can attract those visitors direct.
Once your website is live, you can then choose to market your products using, SEO, PPC or even on your social channels.
What Can You Expect From An E-commerce Website
- Accept online payments
- Domain using .co.uk, .com, .me, .shop, (others available)
- Easily manage your prices & shipping costs
- Stock management for real time stock levels
- Offer vouchers, coupons or online discounts
- EPOS (Point Of Sale) integration
- Compatible on all browsers (Google, Bing, Firefox, Safari, IE)
- Newsletter subscription
- Video & image galleries
- Access to google analytics and search console